A business can’t survive without strong sales & customer service, two competencies that are arguably the lifeblood of a company.
Many of you reading this fill that exact gap for the open source WordPress project. I don’t mean this as a slight to the thousands of wonderful people who build the software, document it, and support it in the forums, but that consultants (doing it right or wrong) are also fueling this locomotive too.
There are no official sales or customer service channels at WordPress.org and us consultants bear the brunt of it — for better or worse — and that’s where our job comes in. Just as you trust a core contributor to spot-check her code and ensure that we’ve sanitized all the things!
Consultants are the boots on the ground, and as you’ll see below in my feedback section, represent a disproportionate ratio of launching many more websites than an individual website owner. – Matt Medeiros