Matt: Candy Diet
The bestselling novel of 1961 was Allen Drury’s Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books.
Fifteen years ago, cable channels like TLC (the “L” stood for Learning), Bravo and the History Channel (the “History” stood for History) promised to add texture and information to the blighted TV landscape. Now these networks run shows about marrying people based on how well they kiss.
It’s from a few months ago, but Seth Godin is really on fire in The Candy Diet.