Gravity Forms has launched a new YouTube channel and podcast called INPUT, which will focus on sharing the stories and experiences of people inside and outside the WordPress ecosystem. James Giroux, a Rocketgenius employee who joined the company in 2020, is the host of the show and will be interviewing guests from various industries and disciplines.
The first episode is a deep dive into the history of Gravity Forms, one of the most successful WordPress plugin companies that has been operating for 14 years. Its founders share a nostalgic look back at the early days of Rocketgenius, including the story of their first sale and first hire.
They also discussed how the Gutenberg era marks a major shift in WordPress that has impacted the future of the Gravity Forms. The average WordPress user is decidedly no longer a developer who knows how to tinker with PHP, but is now more often a content creator or power user. As the barrier to WordPress development is getting higher, the Gravity Forms team is focusing on making the product easier to use for non-developers but still powerful for those capable of extending it.
The episode is part of what Giroux calls a 3T sub-series (team, tools, and techniques) that will feature discussions about the company’s product, marketing, operations, culture, and ecosystem. The next sub-series is called Agency101 and will feature topics related to agency life for both small and large companies. Brad Miller from 10up will be the first guest of that series.
“The third is a bit of a departure, but we’re interviewing people outside of the WordPress ecosystem in a sub-series called ‘The Story Of…,’” Giroux said. “The episode after Brad’s is with the lead singer of Anberlin, who have sold over 1M albums and have charted multiple times on the Billboard Rock charts. The idea behind this series is to introduce WordPress problem-solvers (developers, agencies, freelancers, etc.) to new industries and perhaps create some opportunities for new ideas and products to spring up in support of them.”
Giroux also plans to chat with TV show creators/hosts, radio broadcasters, inventors, and others to create a well-rounded mix of shows that appeal to everyday WordPress users as well as those who are deeply involved in contributing.
“To me, the WordPress lifestyle is that feeling you get when you show up to a WordCamp or meetup and see other WordPressers,” Giroux said. “It’s about rocking the t-shirt, celebrating unique and diverse voices, promoting a WWW that is accessible to all, inspiring and being inspired by creativity and how WordPress powers us to do great things. There’s a little Wapuu in all of us and Input, I hope, will be a space where we can celebrate that.”