+44 0330 223 3428
Call Us
+44 0330 223 3428

WPTavern: WordPress.com Introduces Scheduling for Social Media Posts

WPTavern: WordPress.com Introduces Scheduling for Social Media Posts

WordPress.com is venturing into the realm of social media management applications with its latest feature that allows users to schedule Facebook, Twitter, and LinkedIn updates for individual posts. This goes beyond the basic Publicize functionality that automatically shares posts to connected accounts as soon as they are published, giving users the ability to automate their content marketing to social networks for the most optimal time for sharing.

It’s difficult to know how a post will appear on social networks once it has automatically been shared, which is one reason why many people choose to manually share a post for the best presentation. You want to ensure that the right thumbnail will show up with a message customized for each network’s particular audience. The new social scheduling feature on WordPress.com includes a built-in preview screen so users can see what the post will look like once it is shared to the network and then make any necessary tweaks.

Scheduling social media posts is available on WordPress.com for Premium and Business plan users and for Jetpack Professional and Premium users. On the Premium plan level, which comes in at ~$9/month, users pay less than they would for scheduling apps like Buffer, Hootsuite, or Sprout Social while also getting access to more commercial WordPress features.

To truly become a realistic replacement for these types of social media marketing apps, WordPress.com would need to offer better analytics tied into the new sharing feature to show how posts are performing at different times and networks. Although WordPress.com allows for unlimited scheduling and users, it would also need to allow sharing to more networks to be more competitive against these apps. For users who don’t need all of that data but just want the scheduling feature, a paid Jetpack or WordPress.com plan is a more affordable option.

Several other self-hosted WordPress plugins already offer scheduling social media posts for free and some even integrate the social accounts with Google Analytics. The addition of this feature to Jetpack commercial plans may not be as compelling for self-hosted users who can already find this for free, but it adds value for existing Jetpack customers who may now be able to replace a plugin or third-party service.



Source: WordPress

Related Post
Matt: On React and WordPress

Matt: On React and WordPress Big companies like to bury unpleasant news on Fridays: A few weeks ago, Facebook announced they have decided to dig in on their patent clause addition to the React license, even after Apache had said it’s no longer allowed for Apache.org projects. In their words, removing the patent clause would […]

Read more
WPTavern: First WordCamp Dublin Set for October 14-15

WPTavern: First WordCamp Dublin Set for October 14-15 photo credit: Ireland.com Following up on the success of WordCamp Belfast last October, the WordPress community in Dublin will be hosting its first WordCamp October 14-15. Both camps began the early stages of planning last year and the two communities have shared some of the same organizers […]

Read more
WPTavern: GitHub Partners with Facebook to Release Atom-IDE

WPTavern: GitHub Partners with Facebook to Release Atom-IDE GitHub announced the launch of Atom-IDE this week, a new set of packages that extend its open source JavaScript-powered code editor to include IDE-like functionality. This first release includes packages that support TypeScript, Flow, JavaScript, Java, C#, and PHP. “The start of this journey includes smarter context-aware […]

Read more