The popular WordPress blog WPLift has been acquired by E2M Solutions, a leading white-label partner with operations in India and the United States. Founded by Oliver Dale in September 2010 under Kooc Media, WPLift has undergone several ownership changes over the years.
Dan Tol acquired the blog from Oliver Dale in 2016 and managed it until 2023 when it was acquired by UnlimitedWP, a WordPress White Label service provider. UnlimitedWP was then acquired by E2M Solutions in June this year, making this latest transition somewhat anticipated.
Manish Dudharejia, the CEO of E2M, commented on the acquisition saying: “Bringing WPLift into the E2M family is about more than just expanding our reach. It’s about collaboration and community, WPLift enhances our ability to engage with and contribute to the WordPress ecosystem… WPLift is more than just a great media partner for E2M; it’s our way of supporting and giving back to the global WordPress community.”
Future Plans
The E2M team has confirmed that “WPLift will continue its mission to deliver insightful articles and updates.” Future plans include featuring WP expert interviews, sharing the latest news, and covering WordCamps as a Media Partner.
WPLift’s acquisition announcement says, “ Some things may be changing around WPLift HQ, but we remain as committed as ever to being your trusted source for verifiable news… If there’s just one thing we want you to take away today, it’s that, even after being acquired, the only way things are going to change around here is for the better.”
Another WordPress blog, WP BizDev, reacted to the acquisition: “Great to see an agency invest in media. A smart move too.”
