Google Penguin 4.0: Living With A Kinder, Gentler Penguin

Is Penguin 4.0 really a kinder, gentler Penguin?

Google's latest and final announced Penguin update is live. How is it different from previous Penguin link spam penalty updates? How should you prepare for it? What can you do if you think Penguin 4.0 has hit your site?

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