A Complete Guide to Seasonal Marketing – Search Engine Journal

What is 'Seasonal Marketing' and how can you make the most of these trends? (http://gplnk.co/2gD1cXS) via +Search Engine Journal

As we head into the final stretch of the year, most marketers realize they’re encountering consumers with a completely different mindset – one that is filled with twinkling lights, fizzy drinks, time with family, festive tunes, and chilly nights. As a result, most brands are shifting their messages and content so it speaks directly to this new (albeit predictable) mindset. This shift is known as seasonal marketing, and even if your company doesn’t offer something your consumer can wrap up with a bow, you can still take full advantage of the holiday season – particularly because of its cyclical nature.

"Producing that perfect piece of evergreen, seasonal content can make all the difference in driving results."

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In this post, we’ll take a closer look at what we mean by seasonal marketing and outline a guide your brand can use to make the most of these consumer trends that only come around once a year.