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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report – The Buffer Blog

The Future of Social Media (And How to Prepare For It)
State of Social Media 2016 Report http://wfa.re/2fZUIC8

Great study by the +Buffer team and some really stunning insights gathered through a survey of over 1,200 marketing pros.

As I expected, Facebook video is going to be a big focus in 2017 and businesses are more interested in creating video content than ever.

It was also great to see that blogging is actually of more interest than the LIVE video aspect. So while video is reaching its peak, home-grown blog content is still a slightly bigger priority than live streaming.

What are your predictions for #SocialMedia in 2017?

Buffer surveyed over 1,200 marketing professionals to create the state of social – a guide to navigating what’s coming up next in the social media world.


How Google Hummingbird Really Works: What We Learned by Analyzing 9.93 Million Words of Content

Study sheds new light on Hummingbird

I thought Hummingbird was water under the bridge. But +Neil Patel just published results of an extensive study that yielded a few surprises (at least to me):

1. A Hummingbird-optimized site will outrank a huge link profile.

2. Topical gaps hurt your site authority and rankings, and they're not as obvious as you might think. A topical gap is caused by not mentioning tangential items that people usually think of in conjunction with your subject, such as "gas mileage" and "fuel economy" when the website's subject is "saving money."

3. Deep niche content works best with Hummingbird. (No surprise there.) But beyond that, it's important not to expand your topics unless you've gone in-depth enough to establish authority in your focused main topic.

4. The text on your homepage can be the most important on your website. Neil says the search engines will look at the home page and your About page the most closely to determine your subject focus.

Does anyone else find these things enlightening, as I do?

Read all his findings here:

Search algorithms are super complicated. Our task as SEOs is to figure them out. It’s not easy, especially since Google uses more than 200 ranking factors. And, Google isn’t going to just tell us how they rank sites. So, we have to figure it out. How do we figure it out?


Let’s Talk About #Security: http://gplus.ly/2fXTn1M With all the recent news about websites getting…

Let's Talk About #Security: http://gplus.ly/2fXTn1M

With all the recent news about websites getting hacked, if you rely on a website to be the customer facing front for your business, hackers are something you may find yourself concerned about from time to time.

And… it's a valid concern. Luckily, you don’t have to take on the work of securing your website alone. A full-service WordPress web hosting company (like +WP.land) will perform many security checks for you by doing the regular software updates that are required. If you don’t have much technical experience, or you’re simply concerned about your site security, contact your web hosting company and inquire about what’s being done to keep your site safe.

In the meantime, our blog post covers some best practices when it comes to WordPress security, including:

– Making sure your WordPress core installation is up-to-date
– Making sure your themes and plugins are up-to-date
– Fortifying your login
– Using captchas
– Being diligent

Learn more on our blog: http://gplus.ly/2fXTn1M

#WPland #WordPress #cybersecurity #cyberaware  



The Where Factor: How Location Data Offers a New Marketing Edge

The Where Factor: How Location Data Offers a New Marketing Edge
#measure #marketing

"By layering the customer's latitude and longitude with 'what he or she is doing' data, we can generate insights and ideas about the customer that creates a value exchange with a brand. The key is the application of that data analysis through innovative ideas and programs to solve real-world issues…"