Study shows Google’s Possum update changed 64% of local SERPs

Focus on local? -> Study Shows Google Possum changed 64% of local SERPs via +Joy Hawkins #seo

Remember, there was another core ranking algo change on 8/31 (outside of Possum). Again, this fall has been extremely volatile. 🙂 

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.