How to Safely Change Your Permalink Structure Without Killing Your SERP Rank

Stuck with a permalink structure you hate? Terrified of what Google will think if you change your permalink structure? That's a reasonable fear, but you can change your permalink structure without being penalized as long as you do it right.

Are you feeling stuck with your site’s current permalink structure? Are you terrified of changing it for fear of what Google might think? Fear not. This is a solvable problem. Let’s sort it out. Setting up pretty permalinks is usually one of the first things that happens when a new WordPress website is set up. Hopefully, some forethought goes into picking the permalink structure. Realistically, the permalink structure on many sites is selected af…